Apparel Marketing

Project 2 Business description

To effectively communicate within the fashion industry and translate the fashion marketing message to the final consumer you must be able to use the language of fashion effectively in business meetings and marketing materials.

Project 2 Transferable Skills

• Communicate the language of fashion within the industry and to the final customer.

• Build understanding of product mix and its relationship to overall Apparel Marketing.               

Project 3 Business Description:

• In business, it is important for a company to review its strategy and evaluate where it fits in the marketplace to stay relevant and competitive. Business owners and managers consistently review company performance for ways to improve. For this assignment, you will be picking a retailer to research and analyze. After you understand more about the company, review what it does well and what it doesn’t do well to and make your own recommendations about how the company could improve.

Project 3 Transferable Skills:

• Effectively research and analyze a company’s strategy and business model.

• Research Marketing Mix and conduct SWOT analysis.

• Analysis of various target markets with a diversity and inclusive lens.

• Critical thinking.

• Effectively communicate in an oral presentation using both the marketing and fashion industry terminology, using inclusive and respectful language.