Visual Merchandise

Project 3 (Communicating Retail Atmospherics)

Business Description:

Once target market research is updated and reviewed, the analysis is then transferred to determine new or revisions to communicating retail atmospherics.

Transferable Skills:

• Create a store layout for signage and lighting

• Design the interior atmospherics

• Create a wall elevation and planogram

• Prepare a legend key

• Explain reasons for selections

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Project 4 Creating Omnichannel Visual Merchandising Plans

Business Description:

Once target market research is updated and reviewed, the analysis is then transferred to determine new or revisions to communicating in the Omnichannel environment.

Transferable Skills:

• Create a visual merchandising plan for two alternative channels of distribution: online or mobile and kiosk.

• Explain reasons for selections