Visual Merchandise

Project 1 (Creating and Communicating a Brand Image)

Business Description:

 As a retailer it is important to communicate your brand image. This is achieved in many ways, one of which is the visual merchandising. In order to communicate the brand image a clear understanding of the customer base is essential. Using that information, the store merchandise can be selected. Finally, the visual merchandising sets the tone for the shopping experience.

Transferable Skills:

• Conduct a consumer profile

• Determine a merchandise assortment

• Communicate the marketing message

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Project 2 (Practices and Strategies for the Selling Floor)

Business Description:

Once target market research is updated and reviewed, the analysis is then transferred to determine new or revisions to the practices and strategies for the selling floor..

Transferable Skills:

• Create a store layout

• Design the interior atmospherics

• Adhere to ADA compliance

• Select fixtures and furnishings

• Create a wall elevation and planogram

• Prepare a legend key

Explain reasons for selections