Apparel Marketing

Apparel Marketing Project 4 Global Supply Chain Business description 

Fashion is a global industry, bringing together people and products from all over the world. This assignment is to foster better understanding of the global fashion environment and working with diverse cultures, using respectful and inclusive language.  

To effectively communicate within the fashion industry and translate the fashion marketing message to the final consumer you must be able to use the language of fashion effectively in business meetings and marketing materials.  

Apparel Marketing Project 4 Global Supply Chain Transferable Skills 

• Communicate the language of fashion within the industry and across diverse cultures. 

• Build understanding of supply chain management and its relationship to overall Apparel Marketing.  

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Project 5 Branding & Promotion Business description 

Consider that you have been tasked with creating a marketing promotion for a fashion brand or business. Thinking of all the promotional activities available for brands to create awareness, decide which tools you might use and what the content of that promotion would be.  

For any promotion to be successful, you must know something about the brand/company and who your target audience is. You must also have a goal in mind with measurable outcomes or objectives to be able to tell if the promotion worked.  

Remember, a goal is what you want to achieve through this promotional activity (example: increase awareness or sales for the brand, build a better reputation etc.) An objective is a specific measurable outcome you want to get from this activity, to help achieve the goal (example: increase November sales by 10%, gain 100 new followers, attract 50% more likes or engagements etc.) 

To effectively communicate within the fashion industry and translate the fashion marketing message to the final consumer you must be able to use the language of fashion effectively in business meetings and marketing materials.  

Project 5 Branding & Promotion Transferable Skills 

• Communicate the language of fashion within the industry and across diverse cultures. 

• Identify a target audience and create relevant communication geared toward that audience.  

• Create marketing content to meet goals with measurable objectives.  

Understand promotional activities and tools businesses can use to market products or services.