Fashion Analysis

Fashion Marketing Project

Business Description:

Effective marketing uses the elements and principles of design that resonates with the target audience. The task here is to create a fashion marketing piece that effectively uses the elements and principles of design for a defined target audience.

Transferable Skills

• Research a target audience

• Analysis use of the elements and principles of design for a project

• Apply the elements and principles of design in a project

• Describe your project as it related to your audience and incorporation of the elements and principles of design

Personal Style Mood Board

Business Description:

In the fashion industry, many jobs incorporate the ability to assess one’s own personal style as well as someone else or a group of people (target market) and transfer the analysis to a project board. The goal is to really understand the person or people and use fashion to express who they and we are. We do this in photo shoots, trend boards, advertising, web picture placement, catalog, movies, TV and music. The ability to have a crisp and clear mission statement and key words to communicate this message is how we market fashion within the industry as well as with our consumers. Since our industry continues to focus on micro and niche marketing it becomes even more important to capture the sub styles that are a part of the smaller market.

Transferable Skills:

• Self-assessment in fashion

• Create a personal style mood board

• Written communication of your fashion marketing image